Brief
Impactful launch videos for two groundbreaking initiatives - each in the automotive and mobility sectors respectively to highlight their relevance, launched by the Hon'ble PM.
Challenge
Under very tight timelines, the videos for CII-TVS Mobility Centre of Excellence and TVS Mobility Open Platform had to be assimilated so the uninitiated viewers could grasp their magnitude.
Results
Both the video launches were well received and appreciated by the high profile audience.
