To give myself some fresh breeze, I oft-times discuss fashion, trends, brands and colors with my unplenty-20, super bright colleagues. It is mighty educating to know how teens and young adults process brands. Here’s what they do.

It’s in the air! You can conveniently be unaware about what time of the year it is and yet get it right a week prior! It is when you see kids of all sizes sifting through the cars stuck in Delhi’s traffic queues knocking your panes, to sell the paper tricolor.

Just how much we love our festivals! The hustle of the festive season doesn’t seem to get marred by the looming war tensions. All the brands are riding the unmistakable high tide, flooding our social feeds with offers more

Bajaj Avenger hasn’t been your regular advertiser, lately. Not for their godly ‘greatness’, read, Feel Like God (F.L.G.) campaigns. But because they have been high on corporate chivalry at the time where other brands invest

Sunday would not have been as eventful except for that one name which commands opinion from every Indian epiglottis worth a vibration…. Ramdev – The deliverer of masses and the wrath gatherer of everyone who doesn’t swear by his magic.

Precisely 20 years ago, Bill Gates, in ‘96, declared ‘Content is King’, and the trappings of the way we communicate, project, present, read, write and consume information went into a trance. Not sure, if he had any clue about what content would mean to us in these times of an-app