Brief
To promote the 20th Global Sustainability Summit with a focus on pre-promotion, social media, and paid campaigns, positioning it as a global forum on resilient, regenerative, and responsible growth.
Challenge
Following the achievements of last year, the challenge was to make this edition bigger and better. We needed to plan a strong social media calendar, live-tweet sessions, and produce a film that captured the summit’s essence.
Results
The combination of targeted promotion, real-time engagement, and a compelling event film boosted visibility, increased participation, and reinforced the summit as a leading global forum on sustainability.
