Brief
The 28th CII Partnership Summit in New Delhi celebrated India’s leadership in promoting global trust, collaboration, and economic partnerships. ICU was responsible for documenting the summit’s activities and boosting engagement via a social media campaign, culminating in a grand film presented at the event.
Challenge
The main challenge was to design a content strategy that maintained audience engagement throughout the year, translated complex summit themes into compelling visuals, and delivered a memorable film showcased at the event.
Result
ICU executed an integrated campaign that sustained interest across platforms, culminating in a visually impactful film that celebrated the summit’s key discussions, milestones, and India’s leadership in global partnerships.
