Brief
Net Zero refers to balancing the amount of greenhouse gases emitted with the amount removed from the atmosphere, aiming for a net-zero carbon footprint. ICU was tasked with explaining the nuances of Net Zero using engaging visuals that would encourage viewers to participate in the initiative.
Challenge
ICU faced tight deadlines and had to align visuals and footage with the theme before production could begin. The broad concept needed to be simplified across industries, requiring the team to work simultaneously on multiple fronts to assemble the timeline.
Result
ICU developed the script after extensive research and created visuals and graphics just in time for editing. The final film clearly explained the concept, sparked curiosity, and drove active participation from across the industry.
