Brief
The brief was to explain the various nuances of Net Zero explained through diverse viewpoints, advantages and applications in the Indian Industry. The idea was to interpret the complexity of the subject in simple yet interesting visuals that would encourage viewers to participate in the initiative.
Challenge
Deadlines were short. Visuals and footage had to be properly aligned to the theme before work could begin. The vast concept had to be simplified as applied to different industries. The team had to work simultaneously on various fronts all at once to assemble the timeline.
Result
The script evolved after scouring through considerable piles of research data. The visuals and graphics were created just in time for the edit to begin. The result was the most easily explained conceptual film that the intended viewer could not only understand but one that piqued their curiosity. The event achieved active participation from across the industry.
