Brief
As part of Azadi Ka Amrit Mahotsav, celebrating 75 years of India’s independence, DPIIT and Startup India organized the first-ever Startup India Innovation Week. ICU was tasked with handling digital engagement through a social media campaign and promotional videos highlighting the event.
Challenge
The team needed to create a cohesive digital strategy.This included designing visually consistent social media posts, producing animated infographics to explain startup initiatives, writing engaging copy to spotlight unicorn success stories, and concluding it with a series of promotional videos.
Result
A comprehensive campaign was executed, successfully engaging audiences and showcasing the Innovation Week’s milestones and the growth of India’s startup ecosystem.
