Brief
Intensive Communication Unit partnered with a chef and a bartender to create a contemporary video for Hoegaarden, tailored to the brand's promotional needs. The video aimed to showcase the versatility of Hoegaarden as a light and refreshing drink suitable for any time of the day.
Challenge
The challenge was to creatively highlight Hoegaarden's unique qualities and showcase its potential as a complementary ingredient in culinary experiences.
Result
The team successfully produced a contemporary video for Hoegaarden, featuring a chef and a bartender. The web series showcased a delightful combination of simple yet tantalizing recipes, complemented by the presence of Hoegaarden. The video created an engaging and satisfying culinary experience, enticing viewers to explore the various ways to enjoy Hoegaarden while strengthening the brand's promotional efforts.
