Brief
Carrier Midea India, a premier Air Conditioning brand in India known for its technology, engaged us to handle their Social Media platforms. The team goal was to enhance engagement and reach among the target audience through strategic content planning and customer-focused videos.
Challenge
The challenge was to establish Carrier Midea India's brand leadership in the Air Conditioning industry while increasing social media engagement and expanding the follower base. Balancing promotional content with valuable information and tips was crucial to maintaining audience interest.
Result
Our efforts yielded impressive results. Within six months, the Facebook page followers grew from 2,400 to 50,000. By leveraging customer-speak videos, sharing brand-related content, highlighting technology and product features, and providing useful tips, we successfully enhanced engagement and established Carrier Midea India as a leading brand in the industry.
