Brief

Carasti makes lives easier for people staying in or traveling to UAE by giving them the power of mobility through their flexible Subscription Plan. The brand is gradually removing the everyday mental gymnastics of figuring one’s logistics to work… and life!

Your commute to meetings, outings, errands or just long drives, are all taken care of, by Carasti’s subscription-based model.

Creative Treatment

By using subtle humour, we helped Carasti stand out from the competition as a confident and intelligent brand, positioning it as a go-to choice for car subscriptions. Through a playful campaign, we brought to life the happy and fun experience delivered by Carasti. Pun-driven headlines and witty one-liners, built around clever wordplay on the brand name itself, helped the campaign capture attention and spark engagement.