Brief
Black & Decker, a global leader in home solutions, tasked us with creating packaging, catalogues, and user manuals for their new and existing products being launched in India.
Challenge
Our goal was to develop designs aligned with Black & Decker’s global guidelines while making them relevant for Indian audiences. Globally, the brand uses a light color palette, but for India, we adapted to brighter colors while maintaining global consistency.
Result
The collaterals were wellreceived and appreciated by the Black & Decker team. Our work successfully balanced global brand consistency with local relevance, and we have continued supporting their product launches year after year.
