CII - Foundation

CII Foundation (CIIF) was set up by CII in 2011 to undertake a wide range of social development and charitable initiatives across India. CIIF works towards inclusive development by providing a meaningful bridge between marginalised communities and donors, especially the Corporate Sector.

CII Woman Exemplar Award

CII’s Woman Exemplar Award is meant to discover, recognize, and support women who are working at the grassroots. These are exemplary women who have overcome personal hardships and #LeadLikeANaari to uplift education, health, or micro-enterprise sectors in India. Winners win individual cash prizes, certificates & trophies, mentorship opportunities

Brief

CII’s Woman Exemplar Award recognizes and supports grassroots women who #LeadLikeANaari, overcoming personal hardships to uplift education, health, or micro-enterprise sectors. ICU was tasked with designing and executing a digital campaign to amplify the award’s reach and drive relevant nominations across India.

Challenge

The campaign needed to generate high-quality nominations through bilingual messaging (English and Hindi). The content had to be simple, motivating, and culturally resonant to engage women from diverse regions effectively.

Results

ICU developed a comprehensive digital campaign including a promotional film and targeted Facebook ads, generating 1.68M + impressions and 57K+ website visits in 15 days, successfully increasing awareness and participation in the award.

Cleaner Air, Better Life

Brief

CII in collaboration with NITI Aayog launched the ‘Cleaner Air, Better Life’ initiative in 2016 to bring together stakeholders to find solutions to major contributors of pollution, primarily stubble burning in Punjab and Haryana that creates a thick smog over North India during winters.

Challenge

The communication had to be simple, impactful, and engaging to decode complex concepts while garnering support ground. The project wasn’t limited to delivering clear and concise communication but relationship building and stakeholder engagement at the grassroots level to ensure change.

Results

Onground initiatives included a range of interventions for enhancing farmers’ knowledge and capacity on Sustainable Cropping Systems, helping them adopt new tools and technologies, and ensuring regular monitoring.
Digital activation included films and social media for awareness building and creating a regular touchpoint with the intended TG.

Accelerating Social Change Through Collaboration Action

Activity Report