Brief
Create a cohesive visual identity for the CII Banaras Culture Biennale 2026 through logo, branding, and thematic development, alongside a wide-screen experiential film that captures the spirit of Banaras and celebrates the richness of Indian art, culture, and storytelling traditions.
Challenge
Establish an immersive visual language for the project through a wide-screen experiential film to be created overnight, transporting audiences into the cultural spirit, art, and storytelling traditions of Banaras.
Result
An AI-generated experiential film, developed within two days, delivered a powerful immersive experience and was exceptionally well received at the launch. Officially unveiled by Yogi Adityanath, Hon’ble Chief Minister of Uttar Pradesh, it demonstrated the potential of AI-led storytelling in creating impactful large-format cultural experiences.
Typography
Campaign Structure
The campaign is divided into 8 major experiential verticals, each functioning as a standalone event series while contributing to a unified narrative.
Banaras
ki Subha
Naad
Banaras
Canvas
of Kashi
Kahaani
Kashi Ki
Rasoi
Banaras
Bunai
Banaras Ki
Banarasi
Rangmanch
Dharohar
Banaras Ki
Naad Banaras
Music in Banaras is deeply spiritual, often seen as an offering. Whether classical ragas at dawn or folk songs in the streets, music carries memory, emotion, and devotion across generations.
Rasoi Banaras
Food in Banaras goes beyond taste—it is tied to ritual, season, and faith. From temple prasad to street-side delicacies, each dish reflects a cultural rhythm and way of life.
Kahaani Kashi Ki
Stories are the backbone of Banaras—they carry its myths, beliefs, and collective memory. Passed down through generations, these narratives shape how people understand life, death, and spirituality.
