Brief
The CII Annual Business Summit 2025 in New Delhi brought together global leaders to discuss the ‘India First’ approach - focusing on trust, collaboration, and economic resilience. ICU was responsible for capturing the summit’s activities and amplifying its presence across platforms.
Challenge
Creating a cohesive year-round social media campaign through a comprehensive campaign, creating posts in a consistent blue-and-white color scheme to highlight different themes of the summit, and concluding it with a grand film showcased at the event.
Result
We delivered an impactful campaign, building a strong social media presence throughout the year with visually cohesive content and culminating in a powerful film at the summit - effectively bringing the year’s highlights and achievements to life.
