Brief
The CII Annual Business Summit 2024 in New Delhi aimed to chart India's path to a developed economy by 2047. Through six thematic tracks and regional conferences, it brought together leaders to Foster Growth, Innovation, and Sustainability for India's future prosperity.
Challenge
The challenge for ICU was to capture year-round activities effectively. We executed a comprehensive social media campaign and concluded the campaign with a grand film that was played in the event.
Result
We executed a comprehensive social media campaign, culminating in a grand film that was showcased at the event, effectively highlighting the year's activities and achievements.
