Big Picture Summit 2025

CII’s flagship Media & Entertainment summit brings together industry leaders to shape conversations on policy, innovation, and the future of the sector. The 2025 edition, themed “The AI Era: Bridging Creativity and Commerce,” saw ICU deliver a cohesive, high-impact communication ecosystem before, during, and after the summit.

Brief

Create a strong, unified brand presence for The Big Picture Summit 2025, building anticipation ahead of the event, amplifying key voices and conversations during the summit, and extending its impact across digital platforms.

Challenge

With the Summit already established as a key industry forum, the focus was on elevating its scale and impact for 2025. The brief was to make it bigger, sharper, and more visible.

Results

Executed a 360° content strategy spanning films, banners, social media, paid promotion, and live tweets.Planned and delivered content across pre-event buzz, live coverage, and post-event amplification.

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