Confederation of Indian Industry (CII)

Brief

To position CII as an industry leader & developmental institution contributing towards driving the Indian economy, across all Social Media channels.

Challenge

To ensure the huge spread of CII's engagement scope is aptly portrayed in SM, and is relevant to its followers, industry as well as govt bodies.

Results

Maximizing visual impact and reach across diverse audiences, we effectively communicate key pillars, amplify events, and engage 70% youth followers through strategic social media campaigns.

Motion Graphics

Social Media

Air Pollution Campaign

A brand awareness campaign was planned to address the Air Pollution situation in Delhi-NCR. The small actionable from the campaign found good currency on CII SM.